Have you ever hesitated from testing your ad, thinking it is on air now?

OUR STORY

Insight Out’s genesis happened like many other start-ups where one wonders on a live project, if it could be done better and more efficiently

Insight Out was found with a core belief that a problem well stated is half the solution

And Insight Out partners its clients to define their problem better so that the right research methods and tools can be brought to use

Our name is inspired by the cult Pixar movie Inside Out, evoking the deepest of emotions & memories in order to arrive at the very reason behind why consumers behave the way they do. And there’s great likelihood that when the input is right, the output is also right. That’s what is Insight Out. A clever pun and a right research approach

INSIGHT OUT is about

FOCUS

FLEXIBILITY

Around how things need to be done: Because there can be more than one way

NOT being fixated on models, copyright tools only

FRANKNESS

For the entire research process, at every step

NOT just on the final output

Only on what’s needed: Approach, process & the insights

NOT on processes, paperwork and legalities

FOUNDATIONAL

Unmet Needs and Need State Discovery
Category Exploration
Ideation and Brainstorming

BRANDING

Brand Positioning
Brand Equity
Brand and Product Development, includes UX/ UI research

COMMUNICATION

Creative Strategy and Development
Creative Assessment and Copy-testing
Creative Refinement and Optimization

WHAT WE DO

QUALITATIVE TOOLS AND SOLUTIONS

VIA DISCUSSION

Focus groups
Depth interviews
Triads
Friendship paired
… and various other avatars of F2F interactions

VIA OBSERVATION

Focus groups
Depth interviews
Triads
Friendship paired
… and various other avatars of F2F interactions

VIA PARTNERING

Family of experts
Workshopping
Stakeholders feedback

BRINGING OPERATIONAL
BEST PRACTICES

field capabilities

Independent vendors chosen basis their specialization in a certain kind of recruitment X region

we pursue quality

An incentive and penalty system with recruitment agency to attract ‘right’ consumer

tie up with senior moderators

Senior resources across center; along with FW supervision by us for better control and understanding

SPOC: project manager

Close attention to the logistical set-up for end-to-end execution

Meet The Team

Co-founder

Ritu Dasgupta

What started as a thirst to know more about people from different cultural backgrounds, quickly transformed into seeking knowledge and developing skill sets to building those connections with brands.

After spending 12 years in Qualitative Research across boutique and big agencies, there are a few things that are clearer to me. There was a clear need to bring the best of both worlds together – the focus of a boutique Qualitative firm with the foresight of a big agency. And THAT was the birth of INSIGHT OUT!

Having worked extensively across varied categories such as FMCG, alcohol, telecom, FMEG, etc., what truly excites me is the brand journey – beginning with exploring the potential for new innovations to answering other questions related to marketing mix, that define and guide brand strategy

A large body of my work has revolved around the space of Brand Equity, Category Understanding & exploring new spaces via U&A, brand diagnostic studies as well as communication research

Co-founder

Anvita Jain

Qualitative research might have been an accident for me, but Insight Out is not. It is born out of passionate way of being, of having a purpose, creating a positive impact. The journey with qualitative research, has definitely been a self-defining one. It taught me to look at Brands as humans, gave insights into interrelationship dynamics, and narrate a story around the protagonist that is the Brand.

I am a veteran in Qualitative research, having spent my entire career nurturing my passion, clients and research teams. I especially like working in new spaces, use of technology in Qualitative research is of interest to me, including UX/ UI research. Additionally workshopping is something that excites me, to help crack a new piece of Brand puzzle.

Some interesting work that I have been doing includes uncovering success drivers and barriers for traditional advertising; understanding role of social influencers, content and brand experiences; UX/ UI research to include development of regional linguistic keyboard, workshops to help with product innovation